These three engagements illustrate the ways I most often help organisations – building a strong digital presence, driving measurable growth and strengthening business operations. Client names have been generalised where permission hasn't been given to publish them.
Websites & Digital Presence
Building a Long-Term Digital Partnership
happyplankton
Challenge
A privately owned consultancy firm needed a professional website that reflected the breadth of its services and could be trusted to represent the business online for years to come.
Focus
Rather than a one-off build, I designed and built a WordPress website structured around the firm's full range of services, then stayed on as the ongoing technical partner – hosting, maintaining and supporting it long after launch.
Outcome
Nearly two decades later, that website still represents the business today, alongside more than 30 other websites that receive the same ongoing support.
Key Takeaway
Long-term technical partnerships create more value than one-off website projects.
Lasting value comes from ongoing partnership, not one-off delivery.
Digital Growth
Driving Sustainable Digital Growth
Kirker Health
Challenge
Advertising costs were increasing while growth had begun to plateau. Simply spending more was not going to fix an efficiency problem.
Focus
Rather than increasing budget, I focused on improving campaign efficiency through creative testing, audience refinement and continuous optimisation – scaling what worked and retiring what didn't.
Outcome
Return on ad spend improved from roughly 5.2× to around 12×, cost per purchase halved, and the campaigns went on to generate NZ$240K+ in annual revenue at a lower acquisition cost than when they started.
Key Takeaway
Sustainable campaign optimisation can outperform increased advertising spend.
Better decisions beat bigger budgets.
Business Systems & Governance
Strengthening Business Systems & Governance
Tay Street Baptist Church
Challenge
As the church grew, its financial administration and governance responsibilities became increasingly complex, and the systems supporting them hadn't kept pace.
Focus
I implemented Xero end-to-end and took on financial reporting, budgeting and AGM documentation – then, as trust grew, moved into a governance role as Clerk & Trustee alongside it.
Outcome
Ten years on, the church runs on modern, fully reconciled financial systems and clearer governance processes, with that support continuing at board level today.
Key Takeaway
Strong governance depends on reliable systems as much as good decision-making.
Good governance is built on systems, not just intentions.